Mercedes-Benz India has launched a digital campaign creating a buzz around the new generation luxury compact car, the A-Class.
The campaign, the ‘Pulse of New Generation: the A-Class’, launched on May 2 addresses all the major social media space including video sharing platform You Tube, photo-sharing Web site Instagram and Pinterest.
Mercedes-Benz India said that its official Facebook fan page crosses 1 million fans.
Continuing its ‘2013: Year of Offensive’ strategy, Mercedes-Benz India also launched an online contest for the launch of the A-Class.
The contest gives the winners a chance of owning the pulse-racing A-Class, to be launched in India on May 30, for a complete year, or to party hard in the dream party destination of Ibiza.
The ongoing contest requires uploading one’s favourite party photograph. Mercedes-Benz is also running the A-Class campaign in association with MTV.
Eberhard Kern, Managing Director and CEO, Mercedes-Benz India, in a statement said: “The A-Class reflects the changing global trends of adapting to ‘Compact’ luxury as witnessed in consumer goods categories like phones and electronics.’’
“We are confident that the consumers in India also are evolved and have similar outlook like their global peers and they would surely like the ‘New Mercedes-Benz design language’ as personified by the A-Class,’’ he said.
“The response to the digital campaign for the A-Class is extremely encouraging and only reinforces our belief,’’ he said.