Luxury car maker Mercedes-Benz India on Thursday launched three products - the S-Class S 500 Coupé, AMG S 63 Coupe and the AMG G 63 'crazy colour' edition.

While the S 500 Coupe is priced at Rs 2 crore, the AMG G 63 is priced at Rs 2.17 crore and the AMG S 63 Coupe is priced at Rs 2.60 crore (all ex-showroom, Delhi).

"It is never before that Mercedes-Benz has launched three exclusive luxury cars in a day. These three supremely exclusive cars live up to our claim of 'Best or Nothing' in the most detailed and compelling fashion," Eberhard Kern, Managing Director and Chief Executive Officer, Mercedes-Benz India said here at the launch.

The company also launched a unique 'designo' app for the iPad. Created for the specially trained sales personnel, this app will enable hundreds of different combination for customisation.

"We will offer our customers innumerable customisation options to choose from, ranging from exclusive paint finishes, high quality interior appointments and trims," Kern added.