Luxury car brand Mercedes-Benz has posted 32% growth year on year during 2015, and with sales of 13,502 units has recorded its highest sales volumes in a single calendar year since its inception in India.
This is also the straight third year of growth for the three pointed star in India.
The German automaker saw the SUV segment grow by 100%, followed by the AMG and Dream Car portfolio growing at 54%, while the sedan portfolio by 42%. In a departure from yesteryears, the C-Class, emerged as the highest selling Mercedes-Benz with a more than 90% growth, replacing the E-Class as the top seller, the company said in a statement.
Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “We are happy to witness such a strong growth despite unexpected sales challenges faced in the key markets of Chennai and Delhi. I am glad that our comprehensive strategy is paying off and we have been able to achieve what we set out for in the beginning of the year.”
Among the other highlights of 2015 is that for the first time ever, Mercedes-Benz India retailed 503 units using digital platforms alone.
The company’s financial services arm, Mercedes-Benz Financial Services India (MBFS) also played a pivotal role in supporting the sales growth as every third Mercedes-Benz was sold with the support of MBFS finance offers, while every second vehicle was with Mercedes-Benz insurance.
To launch 12 new products in 2016
In 2016, Mercedes-Benz will introduce 12 new products, some of which without any predecessor in India. The company will also inaugurate 10 new outlets across existing and new markets and launch innovative retail activities in Tier II and III markets to drive the brand’s growth in these potential markets.
Its growth strategy for the current year will revolve around the slogan ‘Winning with Mercedes-Benz’.