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Micromax Informatics Ltd has bagged the title sponsorship for Asia Cup 2012 for the second consecutive year. Nimbus Sport and Micromax has entered into an agreement and the event will be now titled as Micromax Asia Cup 2012. The television coverage of the entire series is being produced by Nimbus Sport and the broadcast TV partner in India will be Neo Cricket. The broadcast partners globally will be announced shortly. To be played out in Bangladesh from March 11 to 23, Asia Cup will see India, Pakistan, Sri Lanka and Bangladesh compete for the trophy.
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