Mukta Arts’ international arm inks agreement to operate cinemas in Saudi Arabia

BL New Delhi Bureau Updated - November 16, 2023 at 09:29 AM.

Without engaging in direct investment, Mukta Arts has entered into contractual agreements to provide management and operations services

Rahul Puri, MD, Mukta Arts

Mukta Arts Ltd’s international subsidiary Mukta A2 Multiplex WLL has entered into an agreement with Al-Othaim Investment Company to operate cinemas across the Kingdom of Saudi Arabia.

Rahul Puri, Managing Director, Mukta Arts Ltd said, “We are excited to add our experience and ethos in providing world-class entertainment to the region, to follow-up the stellar success we have found in Bahrain. We are deeply committed to this project and are humbled by the faith shown in us. We look forward to the partnership and value it brings.”

“Strategically positioned within Saudi Arabia, the key focal points for expansion lie in the burgeoning Tier-2 and 3 cities, which are experiencing dynamic growth as part of the Vision 2030 initiative. Mukta, while not currently engaged in direct investment, has strategically positioned itself through contractual agreements solely focused on providing management and operations services,” he added.

Akshay Bajaj, COO – ME – Mukta A2 Cinemas added, “We look forward to the synergies of our partnership with the Al-Othaim group and to provide movie-goers unrivalled experiences, as Saudi Arabia increases its ever-growing cultural and entertainment offerings.”

Published on November 16, 2023 03:59

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