Grey India has won creative duties for Muthoot Group.
The business will be primarily handled out of Delhi office, with Grey’s Bangalore office also playing a key role for the southern market.
Having established itself in the South, the Muthoot Group is now seeking to enter and consolidate its presence in the North, West and East.
The Muthoot Group, set up in 1887 and famous for pioneering and leading the gold loan business, has also diversified into financial services, securities and a host of allied interests.
Grey Worldwide has been mandated to handle all of these.