Fashion portal Myntra.com has acquired over one million fans on its Facebook page.
As part of the celebrations, Myntra developed a special app called ‘Happy Million’ to engage with its fan base and is giving away gift vouchers to shop on Myntra.com to lucky participants.
Myntra started its Facebook page four years back and hit the 1 million mark this January 13. The fan base has doubled in the last 18 months. This is mainly due to a content strategy that focuses on delivering high quality posts, exclusive previews and offers for fans while managing customer queries through an application called ‘Get Satisfaction’.
The new app will fetch online shoppers a chance to win gift vouchers from Myntra ranging from Rs 100 – Rs 1,000. The ‘Happy Million’ app consists of multiple boxes that make up a grid. Each user gets one chance to click on a box and claim the box with his/her Facebook display picture on it, thus becoming part of the Happy Wall. Myntra gift vouchers are hidden in some of these boxes and revealed once they are clicked by a user.
This app will be live till January 26.