Gaming technology company Nazara Technologies Ltd is looking to enter the ‘real money’ gaming market by setting up a new entity in Kenya.
The new entity, called NZWorld Kenya Ltd (NZWorld), will be a subsidiary of Nazara India, with the company holding a 70 per cent stake. The rest will be held by a local partner in Kenya.
In real money gaming, users put in real money to play. There are of two types — games of skill (where users put in cash to buy games or upgrade to higher levels) and games of chance (akin to gambling, where users put money to make more money).
Talking to
Eye on other markets
Agarwal said the plan is to also tap markets such as Cameroon, Nigeria and Ghana, among others on the continent, where there are clear regulations and a legal framework around such gaming licenses.
NZ World, in partnership with Nazara, has secured a betting license from the Betting Control Board of Kenya to operate certain products within the license and will launch sports betting, sports fantasy, sports arcade and a sports real money quiz, starting in June 2018.