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Leading paint manufacturer Kansai Nerolac Paints Ltd has launched High Definition (HD) paint technology in the country. Nerolac Impressions is the first range in this HD colour technology.
To showcase the new product and its value proposition, Kansai Nerolac has unveiled a campaign comprising a breakthrough TVC and a digital campaign featuring its brand ambassador Shah Rukh Khan.
Enhanced with Micro-Embedded Brightness Boosters (MEBB's), Nerolac's Impressions range of interior emulsions offer a sharper look and superior finish. This technology makes the walls look far brighter, richer and cleaner than any other standard emulsion, the company said in a statement.
“High Definition has become synonymous with our lifestyle today. Based on this insight, we aim to extend this technology to homes as well through HD Paints. Having launched several innovative products under the Impressions brand in the past we hope to provide customers with a larger than life experience and take our offerings to the next level," said Anuj Jain, Director (Decorative), Kansai Nerolac Paints Ltd.
The campaign, conceptualised and executed by Publicis Ambience, is based on the insight of ‘how one’s home is an extension of one's lifestyle and personality’.
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