Asiaville -- a multi-lingual, multimedia and multi platform digital media venture focused on producing original content across Indian languages -- is now live across digital media platforms.

Backed by veteran media practitioner Sashi Kumar, founder of Asianet and the Asian College of Journalism; and Tuhin Menon, former president of Culture Machine, the company seeks to re-imagine journalism for a new generation audience. Asiaville produces content in multimedia formats, with equal emphasis on video, audio and text.

Asiaville has launched its websites and is across all social media platforms. The websites will be in four languages -English, Hindi, Malayalam and Tamil.

Asiaville also announced their associations with Twitter and IIT Madras. The company is teaming up with Twitter on a series of live streams in English, Hindi and Tamil in the run up to the 2019 general elections.

Sashi Kumar, Chairman and Editor-in-Chief, Asiaville said, “The news media today are at crossroads. They are facing new challenges - technological, political and commercial. There is a fatigue operating on the mainstream media which find themselves buffeted by the freewheeling social media on the one hand and the technology platforms purveying media on the other. It is therefore time to re-imagine and reinvent journalism, particularly for the millennial who engages less and less with the legacy media. Asiaville with its multimedia, hybrid heterodox approach, hopes to meet that growing demand of the near and medium term future.”

According to Tuhin Menon, Chief Executive Officer (CEO), Asiaville, “With 9 out of 10 new internet users likely to be an Indian language user over the next five years, Asiaville seeks to address this burgeoning audience that is coming online through an innovative mix of original content formats that are native to digital platforms.”

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