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New India Assurance plans to open its West Asian hub in Dubai International Financial Centre (DIFC) as part of the company’s move to enhance its footprints in the region.
“Middle East, particularly Gulf Cooperation Council (GCC), is a significant market for us and our focus will now be to increase our presence in this market and grow our business by offering our products to a multinational clientele in the region.
“The company’s immediate plan includes concentrated growth in retail segment on personal lines of business like health, personal accident and home protection,” G Srinivasan, Chairman and Managing Director, New India Assurance, said.
He said the company’s business has grown manifold in the GCC during its over 50 years of presence in the market, consistently notching up growth above industry average.
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