News Corp has launched its new Spanish-language TV network on 50 stations, marking a challenge to leaders Univision and Telemundo in the fight for Hispanic audiences in the US.
The MundoFox network was launched on stations such as KWHY-TV in Los Angeles and WPXO-LD in New York, covering some 11 million Hispanic households.
Network spokeswoman Carolyn Berg says MundoFox achieved its goal of being available in three-quarters of Hispanic households in the US.
The network is a 50-50 partnership between News Corp.’s Fox International Channels and RCN Television Group, a TV show producer based in Colombia. Over the next few years, RCN’s programming will be available exclusively on MundoFox as its agreements with other networks expire.
RCN shows such as “El Capo” and “Kdabra” are set to air right away.