Nissan India is reviewing its mid-term plans given the market conditions in the automotive sector, according to Kenichiro Yomura, Managing Director and CEO, Nissan Motor India.
Talking to media persons at the launch of the Datsun Go hatchback here, he said given the current market conditions it is possible that its plans to gain a double-digit market share in the next couple of years will take a little longer.
While declining to elaborate on the review, he said: “we need to look at reality.” The company could end the current year with just about 40 per cent of the targeted sales of about 100,000 units.
The launch of the Datsun Go, marking the global revival of the Datsun brand, priced in the sub-₹ 4 lakh segment, is key to Nissan India’s aspiration to be a “major player with a double-digit market share,” he said.
By 2016, the Datsun Go – Nissan India’s second brand after the Nissan Micra and the Sunny – is likely to contribute to nearly half of the Japanese company’s sales in India.