Nissan Motor India Private Ltd (NMIPL), subsidiary of Japan’s Nissan Motor Co., has launched a refresher model of its top-selling hatchback Micra. The car, launched in three variants, carries a price tag of Rs 4.8 lakh to Rs 7.14 lakh (ex-showroom, New Delhi).
The company also launched its base range Micra Active at Rs 3.5 lakh to Rs 4.71 lakh with four variants.
“Micra is a significant model for Nissan in India as it has sold more 43,000 units since its launch in 2010,” said Nissan Motor India President and CEO Kenichiro Yomura.
The new Micra comes with a continuously variable transmission (CVT) gearbox, offering better fuel efficiency and city driving experience. The company also launched an automatic variant, it said in a statement.
The Micra Active is powered by the 1.2-litre petrol engine that is reported to have a fuel efficiency of 19.49 kmpl.
Announcing the sales and marketing strategy for the New Micra range, Nitish Tipnis, Director, Sales & Marketing, Hover Automotive India, said the New Micra will be launched nationwide with a comprehensive marketing campaign.
“Our strategy in launching New Micra and Micra Active is to cut across the entire hatchback segment and broadbase our offering to a wider target audience. We will also be using some non-conventional forms of media to maximise product visibility and increase sales,” he added.
The global sales of Micra, also known as March in several countries, exceeds 6.5 million units.