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Nuance, a Dufry company, has introduced the first super premium rum brand from India, ‘Wild Tiger’, at the Kempegowda International Airport, Bengaluru, where it operates the core duty-free concession.
‘Wild Tiger’ is being introduced in India after its trade launch in the UK and the UAE.
“This is going to be the first point of sale in the travel retail industry in India. We are happy to partner Wild Tiger Beverages and bring in the Wild Tiger special reserve rum to our store in Bengaluru. It has been our endeavour to provide a unique and exclusive shopping experience along with the best of brands from across the globe at our store. Wild Tiger, the latest addition in the liquor category, is a testimonial to that. I am sure our customers will love this ‘Rumtastic’ experience,” said Dimantha Kinigama, Country General Manager for Nuance India.
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