In a bid to re-discover its identity, the Oberoi Hotels and Resorts on Tuesday announced the launch of a new logo and its revamped website.
Oberoi Hotels and Resorts revisited its identity to ensure that it reflects all its core values and presents the ‘Oberoi Sun’. The research demonstrated that the guests admire the sincere care and personal attention they experience when they stay at Oberoi hotels, said the statement.
Talking about the branding initiative, “With a deep belief and commitment to our guests, we thought who better to guide us into the future than our guests, initiating an exciting journey of brand re-discovery for Oberoi,” said P.R.S. Oberoi, Executive Chairman, The Oberoi Group.
Oberoi Hotels and Resorts operates 22 hotels and resorts in 6 countries. The Oberoi Marrakech, Morocco, the newest resort in the portfolio, is set to open in 2019.