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Pepperfry.com has launched a feature for its customers that will allow them to win items at the price they wish to pay.
The feature, Auctions, allows customers to bid for products that are perceived expensive and hence the customers can bid the price they wish to pay. Customers new to the auctions format can opt for auto-bid which will act as their bidding manager and keep bidding on their behalf until the maximum amount set the by the customer is reached, the company said.
Commenting on the Auctions feature, Kashyap Vadapalli, CMO, Pepperfry.com said “This is a test pilot to help customers engage with the Pepperfry brand. Other categories such as electronics and apparel have bargain sales and there are ready price-references available that indicate the amount of savings.”
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