Medical equipment maker Opto Circuits launched its automated external defibrillators (AEDs) under the brand ‘Powerheart G5’ in Europe today.

The company’s subsidiary, Cardiac Science Corporation has launched the product which is designed to provide effective life saving aid to a person who has suffered sudden cardiac arrest, Opto Circuits said in a filing to BSE.

Commenting on the development, the Opto Circuits Chairman and Managing Director, Mr Vinod Ramnani, said: “The Powerheart G5’s combination of life saving features and intuitive controls will appeal to current and new customers in work places, public spaces and emergency services.”

AEDs are portable medical devices that diagnose life-threatening abnormal heart rhythms, or cardiac arrhythmia, and deliver electrical energy to the heart to restore its normal rhythm.

The company said that the AED market is valued at $550 million as of 2011.

Each year as many as 7,00,000 lives are lost to sudden cardiac arrest in Europe, it added.

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