Oriflame lines up new products

Beauty care products seller, Oriflame India, is planning to launch over 200 products during the present year. “Last year, we have launched about 300 products. We have lined up 209 products for launch during 2012,'' Ms Sharmil Rajput, Marketing Director, Oriflame India, told newspersons at the inaugural function of her company's office here on Monday. The direct-selling company has over 5,000 consultants who sell the products in Hyderabad. The southern market was one of the focus area of Oriflame in India, she said. The company, an arm of Sweden-based Oriflame, formally launched a lipstick and shampoo products on the occasion.