Consumer electronic major Panasonic India is aiming to garner around 20 per cent market share in the full-frame mirror-less camera segment with sale of around Rs 100 crore within a year, a top company official said.

The company, which forayed into the full-frame mirror-less camera segment on Monday, extending its portfolio of imaging business, expects rising demand for better image quality from business segments such as wedding, advertising, fashion to help it capture the market share.

“The potential of the DSLR market is around Rs 2,000 crore in our country in which the full-frame camera range is around 25 per cent, which is roughly around Rs 500 crore to 600 crore,” Panasonic India President and CEO Manish Sharma told PTI. He further added: “Utilising this, we are expecting a revenue of around Rs 100 crore with 20 per cent market share in the full-frame mirror-less camera market within the first year.”

A mirror-less camera does not require a reflex mirror, unlike DSLR (digital single-lens reflex) cameras. A full-frame mirror-less camera uses digital sensor of large 35 mm format, as by high-end DSLR cameras. According to Sharma, mirror-less cameras contribute around 25 per cent in the interchangeable lens category, and this number will change rapidly.

Panasonic Monday introduced full-frame mirror-less Lumix S series in the Indian market LUMIX S1 and S1R, with 24 megapixel and 47.3 megapixel respectively. The company has priced S1 at Rs 1.99 lakh (body) and at Rs 2.68 lakh with 24-105 mm F4 lens, while S1R is priced at Rs 2.99 lakh (body) and will cost Rs 3.67 lakh with 24-105 mm F4 lens. According to Sharma, the new model has features, which would bring value to the customers of of LUMIX S1 and S1R.

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