Panasonic today launched 30 new models of Smart Viera flat panel televisions ranging from 24 to 55 inches, priced between Rs 13,990 and Rs 3,20,000.
The company plans to invest Rs 210 crore in the flat panel television category for marketing and promotions. The new line up will be promoted under the communication theme - “Smart Viera becomes smarter”.
Bollywood star, Ranbir Kapoor is its brand ambassador.
Mr Manish Sharma, Managing Director, Consumer Product Division, Panasonic India, said, “With the introduction of the latest line up of Smart Viera, we are aiming to capture 15 per cent market share in the flat panel category in India this year.” The company grew 85 per cent in the flat panel category for the fiscal ending March 2012. At present, it has a market share of 8.3 per cent in the segment.