Panasonic has launched its first microwave-oven cooking lab in India. This will be the Japanese major’s fourth such lab in the world after Russia, China and Japan.
In a statement, the company said the lab would develop Indian recipes that could be incorporated in the auto-cook menu of its microwaves. The lab will also be used to engage with consumers, sales staff and chefs across the country and conduct classes, workshops and training sessions.
The company said it would also familiarise the sales team, dealers and salesmen about all product features. In addition, it will provide regular feedback and have interaction and dialogue with consumers.
Gaurav Minocha, Product Group Head AC & HA, Panasonic India, said, “Panasonic’s innovative technology will help consumers save time and money while delivering them with high-quality cooking results. India is a very important market for Panasonic.” The company said it was focused on consumer insight-driven product development to match Indian kitchen requirements.
Meenakshi.v@thehindu.co.in