Fashion retailer Pantaloons, a part of Future Group, today announced the launch of its first concept store in VIzag at Dabagardens, TSR Complex Alipuram Ward.

This marks the advent of Pantaloons “Next Gen” Journey in Vizag. Currently, Pantaloons has 63 stores across India including both metros and tier II and tier III cities and continues to expand its footprint across the country.

Spread over five levels and an area of 27,703 sq. ft, this store has been designed to create an international shopping experience for customers. The aesthetic and creative ambience gives its patrons a chance to interact with the merchandise through touch and feel.

Mr. Suresh Sadhwani, Head- Operations, Pantaloons, in a statement said “Vizag is one of the fastest growing cities with a cosmopolitan outlook and fashion consciousness being high in the mind of citizens here.”

In western wear, the brands for men include John Miller, Lombard, Urbana, Scullers, Indigo Nation, RIG, UMM, BARE Denim, BARE Leisure, and JM Sport. Women can take their pick from Annabelle, Honey, RIG, UMM, Ajile and Chalk, BARE, RIG and Lee Cooper Junior for Kids. In Ethnic wear customers can opt for in-house brands like Rangmanch, Trishaa and Akkritti along with trying hands on brands like Biba.

Apart from apparel, customers can shop for watches from brands like Tommy Hilfiger, Citizen, Titan, Fastrack, Timex, Esprit, Kennethe Cole and more.

Pantaloons, a part of Pantaloon Retail (I) Ltd, is among India’s largest chains of fashion stores, and continues to expand its reach.