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Parag Milk Foods, private dairy player and manufacturer of brands such as Go Cheese and Gowardhan Milk, on Tuesday launched Go-Milk, starting Rs 45 per litre.
Available in two variants — Go-Milk (which is double toned and priced at Rs 45 per litre) and Go-Slim (which is skimmed milk and priced at Rs 50 per litre), the tetra pack milk would be available in 20 lakh retail stores pan–India. The product has a shelf-life of 180 days.
Television commercial for the product would hit small screens on September 20 and the media campaign for the product entails an investment of Rs 4 crore.
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