Parag Milk Foods hikes investment

Parag Milk Foods is investing ₹75 crore in creating a new brand identity, entering new segments and expanding capacity this year. Funded by private equity players such as Motilal Oswal and IDFC, the Mumbai-based company is pitted against big players such as Amul and regional brands such as Nandini, in the south. With brands like Go and Gowardhan, it is now working on creating health-oriented beverages like whey protein-based milk-shakes. Devendra Shah, Chairman, Parag Milk Foods, said: “There has been no slowdown in the dairy segment. We will invest ₹75 crore in growing the category with new products in the health segment.”