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The Pune-headquartered Rs 1,000-crore dairy company, Parag Milk Foods, plans to scale up its production capacity by setting up milk processing plants, one each, in east and north India.
The units are likely to come up in West Bengal and either in Haryana or Delhi.
Parag Milk, which markets dairy products under the ‘Gowardhan’ and ‘Go’ brands, currently has plants in Pune and Andhra Pradesh with a combined capacity of processing 20 lakh litres of milk a day.
According to Devendra Shah, Chairman, the company will invest close to Rs 100 crore on these two plants, which are likely to come up within the next two years.
“We plan to set up a dairy unit with a capacity of processing about five lakh litres of milk a day in West Bengal. We will require about 20 acres of land for the unit, we hope to put it in place in next two years,” he said.
Shah was speaking at the launch of ‘Go Milk’ — a 100 per cent natural and zero preservative milk — in West Bengal. The milk will be available in two variants, ‘Go Milk’ and ‘Go Slim’.
The company aims to achieve a 25 per cent growth in its turnover to Rs 1,250 crore in 2012-13. Nearly, 70 per cent of its turnover comes from value-added milk products like ghee, cheese, paneer, yoghurt etc.
“With the launch of Go Milk we hope to increase our penetration and grow our turnover further. We plan to improve our sales through new product launches and constant innovations,” he said.
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