Nivea India, an affiliate of Beiersdorf AG, has appointed Parineeti Chopra as the brand ambassador for its face cleansing range.

The actor will endorse the newly launched Total Face Cleanup, in a series of print and television advertisements.

Rakshit Hargave, Managing Director of Nivea India said, “Face cleansing is a fast growing category and attracts a great deal of traction among youth.”