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Parle Agro, has with the appointment of Tollywood superstar Allu Arjun as the brand ambassador for the company's flagship product Frooti, is looking to consolidate its foothold in the South. The ₹2,000-crore brand has been one of the leading mango beverages in the country. Allu Arjun's introduction is expected to further strengthen the company's connect with the youth in the South, the company said in a release. It is also understood to be a part of the organisation’s expansion strategy to become a ₹10,000-crore entity by 2022.
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