Parle Products is all set to enter the namkeen category across India. The product that was launched mid last year, was test marketed in selected cities of Uttar Pradesh and Madhya Pradesh.
It is now available across kirana stores and modern retail formats.
Parle Namkeen will be available in three categories – Mixture, Bhujia and Dal. Under the Mixture category, Parle Namkeen will offer Khatta Meetha and Hot ‘n’ Spicy Mixture. The Bhujia category will also be available in two varieties, Bhujia Sev and Aloo Bhujia. The third category is Moong Dal, crispy, tasty and protein rich tea-time snack.
Commenting on the pan-India launch, B Krishna Rao, Group Product Manager, Parle Products said, “After test marketing the product mid last year, we have received tremendous response from both consumers and the trade. We would like to maximise this opportunity by reaching out to more consumers across markets in India.”
He further added, “To induce trials, we will be offering our customers 25 per cent extra on each packet. Looking at the positive demand in the market, we are aiming to capture 20 per cent market share by the end of this financial year.”
The namkeen category has seen tremendous growth in the last couple of years and has been growing at an enormous 25 per cent year on year. Parle Namkeen will be available across popular price points of Rs 5, Rs 10 and Rs 20 per pack.