Pepperfry.com, an online furniture and home products destination, has launched a ‘mobile’ site that gives users a virtual ‘touch and feel’ experience.

It is specifically designed to showcase the furniture and home products available and highlight the relevant features that consumers are interested in while browsing.

Pepperfry’s mobile site, which gives users an app like experience, can be surfed on any Web browser, any mobile device and has a fluid and responsive design.

Features

With features like thumb spacing and screen fitting layout, Pepperfry's mobile site has been designed to give an easy-to-use and streamlined experience to its customers.

It has a user-friendly interface that allows consumers to share their purchases, likes and wish-lists on social networking sites.

Kashyap Vadapalli, Chief Marketing Officer, Pepperfry.com, said that with the number of mobile Internet users rising every day, the idea for a mobile site is to bring the product closer to the customer and enhance the experience of furniture and home products shopping on-the-go.

“Our customers are evolved Internet users who are heavy users of mobile devices [even more than desktop] for consuming content, communicating, social networking and even shopping. We want to make their experience of browsing and shopping for furniture and home products not just easy but enjoyable and addictive,” he said.

For Pepperfry, close to 30 per cent of the traffic is already coming through mobile and is continue to go up in the coming years, he said.

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