Jubilant FoodWorks has decided to rope in PepsiCo as its new beverage partner for Domino’s Pizza in India, terminating its long-term tie-up with Coca-Cola. The move is expected to give a boost to PepsiCo’s food service business in the country.

As part of the multi-year partnership, the PepsiCo portfolio of carbonated beverages — Pepsi, Mountain Dew, 7Up and Mirinda — along with Lipton Ice Tea will be sold across all Domino’s restaurants in the country. Globally, the pizza chain sells PepsiCo beverages in 21 countries including Sri Lanka and Australia.

Pratik Pota, Chief Executive Officer and Whole Time Director, Jubilant FoodWorks, said: “The partnership will bring in fresh focus on our beverage portfolio. We look forward to offering greater beverage variety and thereby enhancing the Domino’s Pizza experience for our guests.”

Ahmed El Sheikh, President and CEO, PepsiCo India, said: “This partnership further strengthens our position in the food service segment in India and consumers can look forward to some exciting new experiences.”

Analysts said the move is in line with the global shift of Domino’s from Coca-Cola to PepsiCo. PepsiCo has traditionally had a stronger share in the QSR (quick service restaurant) food service business space and has exclusive tie-ups with key players such as KFC, Subway, Pizza Hut and Burger King besides multiplex players such as PVR in India.

Jubilant operates a network of 1167 Domino’s Pizza restaurants across 269 cities. Besides India, the company and its subsidiaries have exclusive rights to develop and operate the brand in Bangladesh, Nepal and Sri Lanka. It also has exclusive rights for developing and operating Dunkin’ Donuts restaurants for India.

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