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Philips India on Friday launched the Philips Bodygroom, a gadget for men that removes body hair.
Priced at Rs 2,495, the product would be available across 500-750 touch points across India. The product is imported from the company’s facility in Holland.
Ms Arushi Agarwal, Director, Marketing, Personal Care, Philips India, said: “It is a Rs 1,500-crore grooming market slated to double in the next three years. This year the focus of Philips in personal care segment would be body grooming products.”
“Our marketing thrust this year is going to be online, followed by television and in-store,” she added.
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