Philips India today launched a new range of body grooming solutions aiming to expand its foothold further in the male grooming products segment which has a market size of around Rs 2,100 crore.
Body groom series 1000 is available in 3 variants with a price range of Rs 1,295- Rs 1,495.
The company is targeting the age group of 15 to 35 age, who wants to groom themselves, said Philips India President — Personal Health ADA Ratnam.