Philips India has roped in Alia Bhatt as its brand ambassador for its beauty business which includes a range of hair and depilation devices.
The company said in a statement that Bhatt will help take the style revolution that Philips India has started among the new age Indian women to the next level.
She will start by endorsing Philips Kerashine range and the company will run a 360 degre campaign in mid-August.
ADA Ratnam, President, Consumer Lifestyle, Philips India, said, “We believe in fulfilling the aspirations of the evolving new age woman, who is confident, smart, wants to make a statement and loves to style herself daily.”