Piramal Enterprises today acquired the Digeplex and the associated brands from Shreya Lifesciences for an undisclosed sum to expand its consumer products business.

The acquisition will help the Ajay Pirmal-led company expand its gastro-intestinal product portfolio.

“We believe Digeplex and its associated brands are a strategic fit for our portfolio that will help us move closer towards our stated objective,” Executive Director Nandini Piramal said.

She said the company’s aim is to be a significant player in the healthcare segment and this acquisition is an important route for the same and in the last two years, it has completed three such transactions in the consumer products business alone.

The combination of organic growth and acquisitions has helped the company create a powerful over the counter portfolio of brands in the country, she added.