Plethico Pharmaceuticals has announced a 13 per cent increase in its consolidated net profit to Rs 244.4 crore for the fiscal ending December 31, 2010. The company follows a January-December financial year. Net sales for the firm, which is present in the herbal drugs and healthcare segments, rose 22 per cent in the year to Rs 1,518 crore. “The revenue uptick was a result of our geographic diversification strategy that we put in place while better cost efficiencies through outsourcing several products internationally helped improved our margins. Our focused approach on nutraceutical products with a dedicated in-house promotion team has helped in the growth of our international business,” Mr Shashikant Patel, Chairman and Managing Director, Plethico. Domestically, Plethico operates in the segments of sports nutrition, confectionary and OTC. The company's product portfolio includes brands including Travisil, Mountain Herbz, Coach's Formula, Byte and Actifresh. With the recent acquisition of Natrol – a manufacturer of nutritional products in the United States, Plethico has now expanded its global footprint to the US and European markets.

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