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Media services company Prime Focus Ltd has launched a corporate social responsibility arm ‘Naresh Malhotra Foundation’ in Mumbai on October 2, 2014.
The foundation will focus on social issues such as education and healthcare and engage with prominent NGOs. It will also work closely with media and entertainment industry associations to offer scholarships for multimedia education and provide financial aid towards better healthcare for retired technicians, the company said in a statement.
Prime Focus will run internal campaigns to drive volunteerism among its globally distributed workforce and organise events such as charity balls and movie screenings in cities such as Los Angeles, Vancouver, London and Singapore to spread the message and facilitate contributions.
“We want to do whatever little we can for the industry,” said Executive Chairman and Global Chief Executive Officer of Prime Focus Namit Malhotra.
rajesh.kurup@thehindu.co.in
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