There was a growth of 10 per cent in print advertising volume during the first quarter of calendar 2012, compared with the same period last year.
According to AdEx data (from TAM Media Research), the top 10 sectors contributed 62 per cent to the overall print advertising during the period. Services, auto and education were the top three sectors, which collectively contributed to a chunk of 32 per cent to the overall print advertising for the period. While five out of top 10 advertisers were from the ‘auto' sector, three were from the services sector.
In terms of individual brands, Gitanjali Gems, Naaptol.com, Tata Motors, State Bank of India and Toshiba Corporation were the top five advertisers in that order. Top 10 advertisers contributed 9 per cent share of the total print advertising.
Newspapers, according to the data, bagged 96 per cent of the print advertising, and magazines landed the remaining 4 per cent. Advertising in electronic media grew by 7 per cent during the same period over the comparable last year quarter. Here too, the top 10 maximum advertised sectors contributed 60 per cent share of the overall TV advertising.
‘Food and beverages' and ‘personal care and hygiene' product brands formed majority of the top 10 sectors.
Hindustan Unilever dominated the list of to 10 advertisers with 7 per cent share followed by Cadbury with 3 per cent share.