Dabur India on Monday announced the re-launch of its hair oil brand, Dabur Amla Hair Oil, in a new, youthful avatar.
The company has signed Bollywood star Priyanka Chopra as the new brand ambassador for Dabur Amla Hair Oil, which has been restaged with a product proposition of “Mazbooti bhi, Khubsoorati bhi”.
The aim is to make the 60-year-old brand more relevant in consonance with today’s lifestyle, the company said in a release.
The Rs 500-crore Dabur Amla Hair Oil is the largest brand in Dabur India’s portfolio. The brand has been earlier endorsed by celebrities such as Jayaprada, Sridevi, Juhi Chawla, Karishma Kapoor and Rani Mukherjee.