Sport lifestyle brand Puma has launched a new-to-market category of performance running shoes with the Mobium Elite shoe.
A performance trainer that expands and contracts as the foot moves, the shoe is the product of two years’ intense design and development based on how the foot moves.
Considering that the foot expands in three directions, longitudinally, laterally and vertically, PUMA’s innovative footwear adapts with the body in motion, encouraging a more natural and efficient mid-foot strike.
Rajiv Mehta, MD, PUMA India, says with the new shoe, the company has produced an entirely new class of running footwear.
The shoe is designed to expand and contract with the foot’s changing shape during the gait cycle. It incorporates a host of patent pending technologies, he added.
The company's designers took inspiration from the most efficient running machine on the planet: the cat. Similar to cat’s paws, which compress together during its propulsion phase and expand during the stance phase to provide cushioning, the new show has expansion pods on the outsole of the shoe to expand and contract with the foot.
Mary Taylor, Global Head of Footwear for Puma, said in a statement, “The marketplace is currently driven by shoes that are static. This is footwear that actually expands and contracts with your foot in motion”.