Global sportlifestyle brand Puma is the official merchandise partner to the Buddh International Circuit.
Earlier this year, Puma was also the first brand to open an exclusive retail store at the country’s premier motor racing track.
The brand has launched an exclusive range of BIC merchandise ahead of the big race being organised from October 26 to 28.
The premium collection is being retailed at key Puma stores across Delhi and Noida as also on their e-commerce site for avid motorsport fans, who shop for Rs 3,000 or more on the company’s Web site.
“Motorsport in India has been witness to a big positive push over the past two years.
The launch of the Buddh International circuit in 2011 and the grand prix has brought motorsport home to India in a very real way. It has been our endeavour to promote sports and the spirit of sportsmanship in all aspects. Puma’s motorsport collection is unparalleled and it’s only fitting for us to be the merchandise partner to the BIC,” said Rajiv Mehta, MD, Puma India.
Puma will also have five stores at the BIC in different zones during the three days of the race where the official merchandise will be sold.
Priyanka.pani@thehindu.co.in