PVR Ltd has launched its eight-screen multiplex at Kurla, Mumbai.
With plans of reaching a mark of 200 screens and celebrating its 15 years of existence, PVR ECX (Kurla) is the big brand-promise that Mumbaikars would experience with the launch of Enhanced Cinema Experience (ECX) & first-ever gold class.
Having identified Maharashtra as an important market as part for the company’s growth strategy, PVR today reached a mark of 10 multiplexes with 56 screens in six key cities of Maharashtra.
In addition to this, PVR today stands at 205 screens in 45 cinemas in 12 states, one union territory & 27 cities across India.
Having understood the market of Mumbai and each aspect of cinema viewing and experience, PVR (ECX) will introduce the next level of cinema experience — complete navigation programming, advanced technology and latest, elaborate food and beverages formats by a team of Chefs at Café ‘in non-ticketed area, specialised kiosks, candy and the first-ever gold-class auditorium.