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Consumer goods major Reckitt Benckiser today said it has entered a new segment with the launch of ‘Dettol Kitchen’, a new range of disinfectant kitchen gel.
Dettol Kitchen marks Dettol’s entry into a new segment after liquid hand wash in 1992, Reckitt Benckiser said in a statement.
”...kitchen sponges are known to be a breeding ground for germs. It made complete sense to extend this promise of Dettol’s germ protection to kitchen by providing a single solution for truly healthy kitchen,” Reckitt Benckiser Senior Vice President—South East Asia Chander Mohan Sethi said.
Reckitt Benckiser’s markets various brands including Strepsils, Durex, Clearasil, Harpic among others.
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