Media firm Reliance Broadcast Network (RBNL) today announced the launch of a new channel, ’BIG Magic Bihar and Jharkhand’, to reach out to the Bhojpuri population.
“Bihar and Jharkhand become a natural extension for BIG MAGIC, with the region being home to about 110 million people.
We believe there is tremendous potential in such emerging markets,” RBNL Business Head, Regional TV, Sunil Kumaran said.
The new channel will reach audiences not only larger markets of Dhanbad, Muzaffarpur, Gaya, Bhagalpur, Arrah, Jamshedpur and Ranchi, but will also penetrate deeper into the tier II and tier III towns, he said.
The channel will be distributed across 80 networks of the region, reaching 77 towns across Bihar and Jharkhand. It will be also distributed across local cable networks like Maurya, DEN, Darsh, among others, and will also be available on Reliance Digital TV, the release said.