Comments
Spring mattress manufacturing company Repose Mattress Pvt Ltd plans to establish pan India presence in five years.
The three-year-old company, which has since established its presence across the five southern states plans to extend its footprints into Maharahtra, Madhya Pradesh, Goa and Gujarat in the first phase by the end of this fiscal.
Capacity expansionThe company is also strengthening its production facility at Arasur near Coimbatore.
S Balachandar, Chief Executive Officer, Repose, said factory expansion by another one lakh sq ft is under way at its existing 60,000 sq ft facility at Arasur.
The company, which has invested ₹13 crore so far, will invest another ₹7.5 crore in factory building and automation. This will become operational by November.
The current production is 90,000 mattresses annually. The capacity addition is expected to take the annual production to 1.2 lakh mattresses.
The company is also exploring the possibility of setting up a factory in Pune,, he said. “But it is early days yet. The proposed investment on this factory would be around ₹1 crore,” he added.
New productsHaving rolled out 12 to 13 types of mattresses so far, Repose, according to its Chief Marketing Officer V Balaji, is gearing up to launch memory foam music pillow and kitchen mat very soon.
The company is also planning to introduce eco-friendly mattresses of bamboo pulp fibre, organic bio-cotton fabric and aloe vera-treated fabric.
It has already come up with products such as Romanto for newlyweds and a 100 per cent latex mattress – Latexo among others, he said.
Ramanath Bhat, Chief Operating Officer of Repose, said the company is all set to finalise with Amazon India for online sale of its product range.
Marketing outletsBesides marketing its products through its dealer network, numbering around 880 in southern India and 30 sleep stations, the company plans to add 45 sleep stations this fiscal, of which 20 are planned in Tamil Nadu.
“Our turnover target for 2016-17 fiscal is ₹85 crore against ₹52 crore achieved in 2015-16. Going forward, we hope to cross ₹350 crore in five years,” Bhat said.
Comments
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.