Visakhapatnam Steel Plant (Rashtriya Ispat Nigam Ltd ) has achieved a sales turnover of Rs 6,215 crore during the first half of the year, registering 28 per cent growth, according to a press release.
This was stated at a review meeting held by the marketing department in which the regional managers and senior branch managers participated. It was presided over by the Chairman and Managing Director, Mr A.P Choudhary. Mr T.K Chand, Director (Commercial), participated in it.
It was noted during the review that there was sluggish demand for steel during the first half of the year and despite the market conditions, RINL could achieve Rs 1,000-cr sales each month during the past four months. The emphasis was on finding new markets, maximising net sales realisation, and maintaining high standards of customer satisfaction.
Steel prices
Mr Chand noted that the domestic steel market may firm up in the coming months and that RINL was adopting innovative pricing strategies and also maintaining consistency in pricing. There was prompt supply of material to customers.
He said the production of crude steel and steel products had registered negative growth in Africa and other countries and that the dollar had appreciated. Therefore, there was a good opportunity for exports.
Mr Choudhary lauded the Marketing Department for the impressive turnover and increasing the sales volume to project and actual users.
He also expressed the hope that the department would be able to achieve more than Rs 14,400 crore turnover .