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Rolls-Royce Motor Cars is celebrating 100 years of its flying lady emblem — the ‘Spirit of Ecstasy' — in 2011. As part of the celebrations, the company will showcase a bespoke set of 100 centenary edition cars at the Geneva Motor Show on March 1.
According to a senior company official, all 100 cars of the centenary edition are expected to sell out before the show.
Mr Richard Carter, Director of Global Communications, Rolls-Royce Motor Cars Ltd told Business Line , “We have been building 100 cars to celebrate the centenary of ‘Spirit of Ecstasy', with each being super-specially bespoke and each one unique. The demand from collectors has been extremely good. As of now, we expect to sell out all 100 before the Geneva Show.”
Buyers have had access to information on the centenary edition cars through print collaterals and an i-Pad based ‘fly through' application created by the company.
Through 2011, the company has also planned a series of events across its key markets to mark the centenary. The first such event was a parade of 100 cars in London this month.
“In the 107-year old history of Rolls Royce, the introduction of the ‘Spirit of Ecstasy' is a historic landmark and it has become iconic with the brand.
“Rolls Royce owners around the world want to celebrate the centenary of the symbol. We kicked off with a parade of 100 Rolls Royce cars in London this month. I think there is room to replicate that sort of event in capitals around the world. Mumbai or Delhi would be a key city to do such an event in,” added Mr Carter.
The company is looking at key markets to host these events in.
These include Los Angeles, Australia, Paris, West Asia, Hong Kong, Singapore, Moscow and China.
In the Indian market, the luxury car maker expects to sell over 100 cars in 2011, up from 80 in 2010.
The cars come with an on road tag in the range of Rs 2- 2.5 crore (Ghost) and Rs 3.5- 4 crore (Phantom).
Globally, Rolls-Royce sold 2,700 cars in 2010.
The maximum volume of sales was from the US, while China accounted for 600 cars sold in the year.
Read the full interview in BrandLine, dated March 3.
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