Ruchi Soya Industries (Ruchi Soya), has recently launched the Nutrela RiceBran Plus cooking oil in West Bengal.
According to Nilesh Mazumdar, CEO, Consumer Brand Division of the company, rising health concerns and the growing awareness of benefits of rice bran oil made it inevitable for them to lead to its introduction.
“Nutrela RiceBran Plus is being launched selectively as of now in eastern parts of the country and gradually will be expanded in other markets,” he was quoted as per a release issued by the company.