SABMiller India has launched its ‘Respect the Road’ – ‘Don’t Drink and Drive’ programme in Bengaluru coinciding with the city gearing up for festivities.
The company by associating with Bengaluru Traffic Police has taken into account pub city nature of Bengaluru to plan the campaign.
SABMiller is utilising biggest responsible drinking programme on digital, spreads the message of responsible drinking and promotes the use of alternates such as calling a cab, booking a chauffeur or designating a non-drinking friend to drive.
In this endeavour, SABMiller India has partnered with Ola Cabs – the taxi aggregator, DriveU – the chauffeur hiring app, radio city Positive Strokes – a city based organization, to help drive awareness on road safety.