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Kaspersky Lab, a developer of secure content and threat management solutions, has appointed cricketer Sachin Tendulkar as the company's brand ambassador beginning October. A press release says it is an exclusive association in the anti-malware field, and Sachin will represent the Kaspersky brand in India and other regional markets of Kaspersky Lab around the world.
Mr Harry Cheung, Managing Director, Kaspersky Lab – Asia Pacific, said: “Sachin Tendulkar personifies our core brand truths of relentless expertise, always ahead, different, optimised and reassuring.”Kaspersky Lab is headquartered in Moscow. Its solutions cater to all categories of clients from home users to large corporations, offering protection from IT security threats including viruses, spyware, crimeware, hacker attacks, phishing and spam.
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